Your Hotel's Online Reputation Is Either Making You Money or Losing It.
We help hotels take control of their online reputation, grow their social presence, and turn guest experiences into revenue.
Average Client Impact (First 90 Days)
100%
Response Rate Achieved
<8hr
Average Response Time
15%
Negative Reviews Resolved
15+
Platforms Monitored 24/7
Trusted by Leading Hotel Brands Worldwide
The Revenue You're Leaving on the Table
Your Online Reputation Is Your Biggest Revenue Lever
Research confirms what hoteliers already feel: reviews directly drive bookings. But most hotels lack the bandwidth to respond consistently, let alone strategically.
of travelers always read reviews before booking a hotel
estimated annual revenue lost per property from unmanaged reviews
of guests view hotels more favorably when management responds
What We Do
Four Services. One Revenue Engine.
From review response to paid media, every service is designed to protect and grow your hotel's revenue.
Review Response Management
Professional, brand-aligned responses to every guest review across 15+ platforms within 24 hours.
- Human-crafted responses (never AI templates)
- Approval workflow with edit control
- 24/7 monitoring & escalation alerts
- Multilingual support
- Sentiment analysis reporting
Social Media Management
Full-service posting, engagement, and guest communication across Facebook, Instagram, X & Google.
- Content curation, hotel & local posts
- inTouch App for real-time photo/video sends
- Scheduled post approvals & feedback
- Comment, DM & inquiry response
- Ticketing system for guest follow-ups
Reputation Analytics
Actionable intelligence from guest feedback, turning reviews into improvement roadmaps.
- Multi-platform review aggregation
- Sentiment trends & alerts
- Competitive benchmarking
- Monthly performance snapshots
- Revenue impact estimation
Performance Marketing
Data-driven paid campaigns that turn social engagement into measurable direct bookings.
- Paid social advertising
- Search engine marketing
- Retargeting campaigns
- ROAS tracking & optimization
- Monthly revenue attribution
Social Media Management
Your Hotel's Social Presence, Fully Managed.
From content creation to guest engagement, we handle every aspect of your social media so your team can focus on hospitality.
Social Media Posting
- Facebook, Instagram, X & Google
- Content curation & hotel posts
- Local business & event content
- User-generated content sharing
- Unlimited posting via inTouch App
Scheduled Post Approvals
- Weekly email & app notifications
- Approve or reject with one tap
- Provide feedback on any post
- Singular emails for post changes
- Mobile-friendly approval emails
Customer Engagement
- Public comment & question responses
- Private message management
- Guest inquiry follow-through
- Ticketing & feedback system
- Department-level routing
Send Us Content in Seconds.
Our inTouch mobile app lets anyone on your team capture and send photos, videos, or messages directly to our team for instant social posting.
Get StartedTake a New Photo
Capture moments in real-time and send straight to us.
Take a New Video
Record video and send to us with a quick caption.
Select Existing Media
Choose photos from your gallery and send them over.
Write a Message
Send notes about events or content ideas for posts.
Proven Results
The Numbers That Matter to Your Bottom Line
We don't just respond to reviews -- we protect and grow hotel revenue. Here's what our clients experience.
Response Rate Achieved
Review Platforms Covered
Avg. Increase in Responses
Avg. Review Index Improvement
Case Studies
Real Hotels. Measurable Impact.
Full-Service Hotel -- Washington DC
314-Room Property Turns Reputation into Competitive Advantage
While the competitive set's review index dropped by 0.2%, this property rose 6.7% through superior reputation management.
Read full case studySelect-Service Hotel -- Greenville, SC
94-Room Property Achieves 100% Review Response Within 8 Hours
Every single review responded to within 8 hours, delivering measurable review index improvement while the comp-set declined.
Read full case studyComplete Coverage
15+ Platforms. One Unified Workflow.
Stop logging into a dozen review sites. We monitor and respond across every platform that matters.
Transparent Plans
Choose the Right Level of Protection
Whether you're a single property or a portfolio, we have a plan that fits. No hidden fees. No long-term lock-in.
Essentials
Single Property
Perfect for independent hotels getting started with managed reputation.
- Review response on all major platforms
- 24-hour response SLA
- Approval workflow
- Monthly performance snapshot
- Escalation alerts
Professional
Portfolio Managed
For hotel management companies and multi-property owners who need portfolio-level oversight.
- Everything in Essentials, plus:
- Social media management
- Competitive benchmarking
- Portfolio-level dashboards
- Dedicated account manager
- Quarterly strategy reviews
Enterprise
Full-Stack
For brands and large portfolios that want reputation, social, analytics, and marketing in one partner.
- Everything in Professional, plus:
- Performance marketing & paid social
- Revenue attribution reporting
- Custom integrations
- Brand standards management
- Executive reporting suite
What Our Partners Say
Hotels Trust Us With Their Most Valuable Asset
The Social Station has become an extension of our team. Their review responses are thoughtful, on-brand, and consistently fast. We've seen a measurable improvement in our review scores since partnering with them.
General Manager
Full-Service Hilton Property, Northeast
Managing reviews across 12 properties was overwhelming our teams. The Social Station took over seamlessly — our response rate went from 40% to 100%, and our GMs finally have time back for operations.
VP of Operations
Regional Hotel Management Company
What sets them apart is they actually understand hospitality. The responses feel like they were written by someone who’s worked a front desk — because their team has. That authenticity matters to our guests.
Director of Operations
Marriott-Branded Portfolio
Why The Social Station
Not Just Another Review Response Vendor
We're revenue protection partners who happen to respond to reviews. Here's what makes us different.
Human-Crafted, Never AI Templates
Every response is written by hospitality-trained professionals -- never generic AI output or copy-paste templates.
Built for Hotels, by Hotel People
Our team includes former front desk managers, GMs, and hospitality marketers who understand guest communication.
Beyond the Hotel Room
We manage reputation for your restaurants, spas, and F&B outlets too -- ensuring a consistent voice everywhere.
Revenue-Linked Reporting
Every monthly report shows estimated revenue impact -- not just vanity metrics. We tie reputation to your bottom line.
Your Reputation Is Revenue. We Protect Both.
While other vendors sell review response as a task, we position it as what it truly is -- revenue protection. Every response we write isn't just a reply. It's a booking recovered.
Start Protecting Your Revenue
How Much Revenue Is Your Hotel Losing to Unmanaged Reviews?
Get a free, no-obligation reputation audit. We'll analyze your current review landscape, identify revenue leaks, and show you exactly what's at stake.
Or email us directly: hello@thesocialstation.com