Social Media Management - The Social Station

Social Media Management

Your hotel's social presence, fully managed. From content creation to guest engagement.

The Problem

Why This Matters

Most hotel teams don't have time to post consistently, respond to DMs, or engage meaningfully on social. An inactive or inconsistent social presence signals to potential guests that you don't care. In an era where travelers research hotels on Instagram before they ever book, silence is a competitive disadvantage.

How We Solve It

Our Approach

We handle your entire social presence: from curating and scheduling content across every major platform, to responding to comments, DMs, and guest inquiries. Your team sends us photos and updates through our inTouch app, and we turn them into polished, on-brand posts with your approval before anything goes live.

Capabilities

  • Content curation across Facebook, Instagram, X, and Google
  • inTouch App for real-time photo/video sends from your team
  • Scheduled post approvals and feedback workflow
  • Comment, DM, and inquiry response
  • Ticketing system for guest follow-ups
  • Monthly content calendars and performance reporting

The Full Breakdown

Everything We Manage for You

Social Media Posting

  • Facebook, Instagram, X and Google
  • Content curation and hotel posts
  • Local business and event content
  • User-generated content sharing
  • Unlimited posting via inTouch App

Scheduled Post Approvals

  • Weekly email and app notifications
  • Approve or reject with one tap
  • Provide feedback on any post
  • Singular emails for post changes
  • Mobile-friendly approval emails

Customer Engagement

  • Public comment and question responses
  • Private message management
  • Guest inquiry follow-through
  • Ticketing and feedback system
  • Department-level routing

Complete Coverage

4+ Platforms. One Unified Workflow.

Stop logging into a dozen review sites. We monitor and respond across every platform that matters.

Facebook
X (Twitter)
Instagram
Google

Case Study

Real Results. Real Properties.

Boutique Hotel, Charleston, SC

From Inconsistent Posts to a Fully Managed Social Presence

+142%
Growth in social engagement
4x
Increase in monthly posts
+38%
Profile visits from social

This property went from sporadic, off-brand posts to a consistent, polished social presence across Instagram, Facebook, and Google. Within 90 days, engagement more than doubled and direct profile visits from social channels grew 38%.

Ready to Take Your Social Presence to the Next Level?

Let us show you what a fully managed social media presence looks like. Get a custom proposal tailored to your property.